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Eldorado Resorts, Inc. Social Media Marketing Manager in Reno, Nevada

Caesars Entertainment presents a one of a kind, unified and distinguished resort experience with THE ROW, in the heart of Reno, comprised of six contiguous city blocks, uniting the Eldorado Resort Casino, Circus Circus Reno and Silver Legacy Resort Casino. THE ROW encompasses numerous restaurants, bars and lounges, entertainment venues, nightspots, over 4,000 luxury rooms and suites, 227,000 square feet of casino space, Reno’s only Topgolf Swing Suite and the BEST Team Members in the industry!

For more information about THE ROW, visit TheRowReno.com!

JOB SUMMARY

We are looking for a talented Regional Social Media Marketing Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for THE ROW (Eldorado, Silver Legacy, Circus Circus Reno). This position will report to the Executive Director of Advertising and PR. This role is responsible for creating and assisting with organic content for the above listed brands and sub-brands within each property. This position is fully integrated within the marketing organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Leads property social media content collection, including producing, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement

  • Creates and maintains editorial calendar to keep content fresh, accurate, and up-to-date

  • Collaborates with other departments such as F&B, Gaming, and other key players to produce and execute content

  • Complies with process and governance with the usage of social media publishing and analytics tools

  • Assists with moderation of UGC in line with Caesars Entertainment’s expectations and policies

  • Identifies principal talent(s) in “live” content as well as video segments

  • Audit and maintain standards/guidelines on brand tone, voice, and curation content mix

  • Executes the overall strategy set forth by the Caesars Entertainment corporate social media team; must have a good understanding of social media KPIs

  • Delivers work on or before deadline

  • Covers events and activations as needed

  • Contributes to the editorial calendar

  • Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization

KNOWLEDGE, SKILLS & ABILITIES

  • Bachelor’s degree in related field and/or equivalent work experience required

  • Candidate should be self-motivated; detail orientated, and prioritize multiple tasks

  • Excellent written skills with the ability to adapt and represent a variety of brand voices

  • Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills

  • Adobe Photoshop and Lightroom experience is a plus

PHYSICAL DEMANDS & WORK ENVIRONMENT

  • Must be able to maneuver to all areas of the casino, from property to property

  • Must be able to perform physical job duties of line employees in emergency situations

  • Must be able to respond calmly and make rational decisions when handling guest and employee conflicts

  • Must be able to work at a fast pace and in stressful situations

  • Must be able to read, write, speak and understand English

  • Must be able to respond to visual and oral cues

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

Caesars Entertainment joins two successful gaming leaders, Caesars Entertainment and Eldorado Resorts, who have come together to create the largest and most diversified collection of destinations across the U.S.

Boasting many of the world’s most prestigious gaming brands, we are the global leader in gaming and hospitality. While each of our over 55 world-class resorts offer its own unique amenities, all share a common goal of providing unparalleled family-style service and exhilarating experiences.

Your Empire awaits.

Department: Advertising/Marketing

Shift: Day

External Company URL: https://www.eldoradoresorts.com/careers

Street: 407 N Virginia St

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