Oracle Manager, Paid Social in Reno, Nevada
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
*Paid Social Manager*
Preferred locations include the San Francisco Bay Area, Seattle, Austin, Denver/Boulder, Raleigh/Durham, Burlington, NYC. Remote working is possible.
About the Role
Oracle’s Digital Advertising team is seeking a Manager to implement Oracle’s paid social strategy, planning and activation across all of Oracle’s social channel in North America. This is an exciting new opportunity to work with an in-house arm of social media experts. This role will report to the Director, NA Paid Social Advertising.
Execution of Paid Social in North America: This is a hands on role and you will be creating processes for activating social campaigns at each stage of the buying cycle – awareness, consideration, purchase, loyalty.
Measuring for Success:Deliver on the value of paid social strategies and tactics. Identify KPIs and tangible ROI to the business.Conduct ad-hoc reporting for marketing leaders with insightful recommendations.
Partner with Key Marketers:Not only will you be collaborating with our internal team, but you will be sharing your expertise with marketers across the entire Oracle product portfolio.
Hands On:Yes. We said it twice. You will be operating at multiple levels. Planning, tactical, analytical. Most times you will dig deep on social campaign.
5 Years of Digital Experience, 3 Years of Social Expertise:You have existing relationships with key social platform partners and have experience managing brand and performance-based paid social advertising campaigns. Bonus if you have knowledge of display and YouTube, Reddit.
Experience in Complex B2B Marketing or Tech: Our customers engage with various marketing touchpoints dozens of times before coming to a buying decision. Far different from transactional / consumer sales. You should have experience in managing data strategy and leveraging 1stparty and 3rdparty data segments.
Superior Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to sell complex concepts while also being able to engage knowledgeable marketing experts as peers.
Flexible Work: You have experience working with global and remote teams.
Team Player:You have a collaborative personality that thrives in a highly cross-functional, cross-cultural environment—as a global leader, will need to lead a team and stakeholders across different regions.
Agency/Social Publisher/In-House Brand Background: You have experience in the media planning and buying process and can replicate best practices and establish new processes. Experience with Campaign Management platforms and Ad Tech tools (4C, Sprinklr, Kenshoo, Adobe, etc.)
Equally Analytical and Creative:You’re metrics-driven but come up with creative solutions to problems and not afraid to test new ideas. You’ll be responsible for finding new ways to innovate with the social platforms.
Strong attention to detail:Trafficking isn’t easy, but you fool everyone into believing it is. With organizational, time management, problem-solving, and communication skills.
Bias for action. You are willing work in an agile environment.
You believe in quality over quantity, and ground your recommendations in insights, research, and experimentation.
Test. Test. Test.You have a test first mindset, implement testing and are a whiz at optimization.
You want to work on the client side.
Title: *Manager, Paid Social *
Location: United States
Requisition ID: 20000RX2
Other Locations: US-CA,California-San Francisco, US-CO,Colorado-Denver, US-NY,New York-New York, US-WA,Washington-Seattle, US-CO,Colorado-Boulder, US-NC,North Car-Durham, US-NC,North Car-Raleigh, US-CA,California-Redwood City, US-MA,Mass-Burlington, US-TX,Texas-Austin
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