Intuit Digital Sales Marketing Manager in Reno, Nevada
We are looking for a Digital Sales Marketing Manager to oversee our acquisition and retention digital marketing efforts for QuickBooks, the world’s #1 online accounting software with over 1.8M global subscribers. Reporting to the Head of Sales – Customer Success, this position will be responsible for end to end acquisition and retention campaign management across Intuit’s Customer Success platforms in the US. The position will collaborate daily with peers in Marketing, Sales, Product Management, Finance, and Analytics. This position will also identify new opportunities for new campaign placement in digital channels & work with product management team to implement.
This position will be based in Tucson, Reno, Boise, or Mountain View.
What you'll bring
Bachelor’s degree in Business/Marketing required, with MBA or equivalent preferred
Experience in digital/mobile acquisition marketing in a B2B or B2C environment.
5+ years overall experience in marketing with 2+ years digital acquisition marketing experience
Proven track record in a variety of marketing disciplines experience, including digital marketing, acquisition, retention, product marketing, customer management
Demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment.
Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans
Passion for delighting customers & using customer insights to improve end-to-end experiences
Clear track record of being accountable for making smart and fast decisions, partnering cross-functionally, delighting customers and driving dramatic growth through successful marketing strategies and execution
Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance
Strong analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations.
How you will lead
Manage all acquisition and retention digital campaigns across Intuit’s Customer Success platforms in the US
Have a passion for innovation, as well as tenacity for owning the digital acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
Effectively partner with a broad array of cross-functional teams and the US-based central marketing team to drive target growth
Be responsible for driving demand/lead generation
Work with internal AI/ML teams to develop propensity models to improve revenue growth and retention across digital and expert-assisted experiences
Have a deep understanding of data to drive strategic direction
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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