Anthem, Inc. Marketing Strategy Director - West Region in Las Vegas, Nevada
SHIFT: Day Job
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
Marketing Strategy Director - Commercial West Region
The selected candidate will support the West Region states (CA, CO, NV) but must be located within California and be available to work from one of the following Anthem offices regularly - Thousand Oaks, CA or San Diego, CA.
Responsible for developing and executing state and regional market strategies by assessing local and regional trends to identify profitable growth areas, and developing/leading the execution of marketing programs to these key markets.
Primary duties to include, but are not limited to:
Leads the application of marketing concepts and operating strategies for West Region (CA, CO, NV) that includes but is not limited to brand positioning, brand architecture, SWOT analysis, competitive assessment, market strategies, consumer segmentation, media planning, trade/consumer promotions, etc.
Evaluates the effectiveness of marketing programs in order to continuously learn from marketing efforts and improve future programs.
Requires a BA/BS degree; 8 years of experience with strategic product marketing planning, development, and execution; or any combination of education and experience, which would provide an equivalent background.
Brand management experience is strongly preferred.
Strong business acumen in identifying and executing against revenue opportunities needed.
Must have proven leadership experience in a matrix environment with dotted line direct reports.
Experience facilitating and presenting to executive leadership is required.
Demonstrated ability to deliver proven ROI.
40% travel expected within CA as well as to CO and NV.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.
- Anthem, Inc. Jobs