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William Hill Database Marketing Manager in Las Vegas, Nevada

Database Marketing Managerat William Hill US

Las Vegas, NV

William Hill is the fastest growing Sports Book in the US! Our ambition is to build a digitally-led, internationally diverse gambling company of scale. We are in a highly innovative industry. As one of the largest gambling companies and with over 11,000 people worldwide, we make a massive investment in everyone, offering excellent career development opportunities. Our people are at the heart of everything we do, and we offer a fast-paced environment where we have fun, celebrate success, and give you all the tools you'll need to be your best self.

In this role, you will oversee database strategy and execution of direct marketing and promotional campaigns for William Hill Sports Book Mobile and Retail Databases in Nevada.

What You Will Do:

  • Leads email, SMS, push, and direct mail based direct marketing campaigns and communications

  • Manages the creative process and confirms accuracy and compliance with submitted promotional rules

  • Establishes and maintains data integrity and hygiene standards for all marketing databases

  • Oversees player tracking administration

  • Prepares data files and securely uploads to vendors

  • Executes basic queries using SQL

  • Create and maintain the monthly offer set-up list to ensure deadlines are met

  • Own the accurate system set up of promotional offers within marketing systems

  • Ensure compliance with all regulatory controls, both internal and external, including but not limited to the state and federal laws and state regulations

  • Other duties may be assigned

What You Will Need:

  • Must be 21 years of age or older

  • Bachelor's Degree required

  • Minimum of 2 years of experience in database marketing or related field preferred

  • Casino experience a plus

  • Experience with CRM systems a plus

  • Superior attention to detail

  • Proficiency in Microsoft Word, Excel, and Access is required

  • Ability to obtain and maintain all necessary licensing

Essential Functions/Exposures:

  • Must be able to sit for extended periods

  • Must be able to type and talk on the phone for extended periods

  • Regular attendance in the office